Youtubers and community management strategies

Material incluido en la colección: Youtubers y estrategias de gestión de comunidades.
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  Información   Youtubers and community management strategies  Victoria Tur-Viñes  

Nombre:   PUA 4922_YoutubersAndComu.mp4 grabada el 05/06/2019 11:30:00. IDSolicitud/IDFranja 3061/4922. Usuario: mj.gonzalez@ua.es. Solicitud: You
Autor:  Victoria Tur-Viñes
Título:  Youtubers and community management strategies
Resumen:  To identify the indicators that promote the creation, management and growth of a community of users around youtuber channels is the aim of this article. Methodology: An analysis of exploratory content is proposed on a sample of 100 videos, 10 of each of the 10 channels with the most subscribers of the Socialblade ranking in the period from 2018, September 14 to 2019, February 22. Results: The study identifies four strategies of community management deployed by youtubers: audience loyalty, community expansion, generation of expectation about future contents and the particular management of the channel's Community tab. Discussion and conclusions: Valid indicators and practices are revealed to understand the phenomenon of youtubers communities, a phenomenon of masses with only 15 years of existence and an unstoppable growth.
Duración:  00:06:31.00
Keywords:   Youtubers;, community;, strategy;, fan;, videogames
Material incluido en las siguientes colecciones:  
YouTube  Youtubers y estrategias de gestión de comunidades. -> URL: https://vertice.cpd.ua.es/col/11602
Usuario: mj.gonzalez[perdoname]ua.es Tipo:  FRAGUA
Visitas:  69 Tamaño:  129.77MB